Client

Dorbud SA

Task

Promotion of an artistic project implemented by a construction company as part of its CSR activities. Building the countrywide profile of a regional event.

Activities

Introducing the media specialising in business and culture to the cultural activity of Dorbud S.A.; media relations activities related to the exhibition.

Outcome

Winning nationwide media sponsors for the project (e.g. RMF Classic radio station), as well as media partners associated with the construction industry (e.g. magazine “Builder”). Interviews with the company’s CEO in the opinion-forming weeklies, business magazines and radio stations (such as “Puls Biznesu”, “Brief”, TOK FM, Radio PiN). Creating a positive brand image of the Dorbud company in relation to its commitment to promoting art – thanks to over 150 major media publications. A promotional campaign in all regional media channels in Kielce and the surrounding area.