Client

Municipal Office of Płock

Task

Building a positive image of the city (mainly among potential tourists) by presenting the city’s cultural and artistic offer.

Activities

Maintaining and enhancing a strong and constant presence of the city of Płock in the nationwide media for over half a year; organising meetings for the most influential and opinion-forming Polish journalists; raising the profile of niche regional events.

Outcome

On average, thirty media publications every week throughout the entire period. Increased visibility of each of the promoted events – with a surge ranging from two- to five-fold. A visible increase in the public’s interest in each event. Several dozen of national media partners. The activities reaching the audience of several million people. In autumn 2013, the city of Płock was nominated for the “Brief” magazine award in the category of place branding for its artistic and cultural offer.