Centre for Contemporary Art Ujazdowski Castle in Warsaw
Task
Information campaign about the exhibition.
Activities
Media relations activities; organising a press conference.
Outcome
A record number of visitors at the exhibition opening in 2013 at the Centre for Contemporary Art Ujazdowski Castle in Warsaw. Coverage in the mainstream media and various media specialising in culture. Extensive reports on the exhibition in news programmes which usually do not cover cultural events (e.g. “Panorama”, “Teleexpress”, “Wydarzenia”), in-depth publications in such weeklies as “Polityka” or “Newsweek”, and in the “Gazeta Wyborcza” daily newspaper. Over 50 articles in the print media and extensive media coverage of the opening of the exhibition on TV and radio.
