Client

Zachęta – National Art Gallery in Warsaw

Task

Media relations of the exhibition — presenting the exhibition in the media as one of the most important cultural events of the season in Poland.

Activities

Creating a message which shows a difficult and problematic exhibition as an interesting story about the history and the present time intended not only for art lovers but also for “ordinary” audience. Precisely profiled activities divided by media types (mass media, cultural media, lifestyle media and scientific media) focused also on interesting context accompanying the works by specific artists.

Outcome

Record low cost of reaching one person — 0.0005 PLN per member of the audience and 100 per cent coverage in the biggest opinion-forming media. Over 30 individual interviews with the curator Anda Rottenberg, the director of Zachęta gallery Hanna Wróblewska and the artists related to the exhibition “Postęp i higiena” (Progress and Hygiene). Over 100 other significant publications. Articles in all opinion-forming nationwide press titles: Gazeta Wyborcza, Newsweek, Polityka, Rzeczpospolita, Wprost, Dziennik Gazeta Prawna, Gość Niedzielny, Tygodnik Powszechny, Do Rzeczy, Polska The Times. Presence of the exhibition in radio and television media with the biggest coverage, e.g. Telexpress (TVP1), Polsat, RMF FM, Radio Zet, Trójka Polskie Radio, Jedynka Polskie Radio. Publications in lifestyle media (among others Harper's Bazaar, Zwierciadło, Wysokie Obcasy).