Client

Nizio Design International

Task

Communication of the designer and contractor of the main exhibition of the POLIN Museum of the History of Polish Jews, also on international scale.

Activities

Precisely targeted media relation activities based on announcements that stood out from POLIN’s communication as a whole due to their expert content. Creating a film about the beginnings of the exhibition of the Museum of the History of Polish Jews and its direct distribution to specialists and a profiled distribution by means of social media channels. Direct contact with foreign media journalists.

Outcome

Publications in prestigious foreign media, among others the most important magazine on museology — Museum ID, renown Italian magazine on architecture and design — Domus, international architecture portals (e.g. worldarchitecture.org) foreign papers (e.g. Times of Israel). The activities also resulted in organization of a lecture held by representatives of Nizio Design International during the Museum Design 2015 Conference in London. Numerous and in-depth materials published in Polish media — articles in architecture papers (among others Architektura Murator, Świat Architektury, Builder, Archirama) and interviews in mass media (among others Gazeta Wyborcza, TVP2, TVN 24).